February 6th, 2012

Archive for the ‘Verticals’ Category

GE Oil & Gas consolidates brands

GE Oil & Gas has decided to streamline parts of its operation, which means the end of the brand names of three Houston-based companies that the petroleum services company acquired over the last several years.

The move affects VetcoGray Inc., Hydril Pressure Control and PII, which will cease to exist as independently named companies. The brands will be shifted to the product names. For example, GE Oil & Gas will now sell a “VetcoGray fullbore subsea wellhead system,” or a “Hydril pressure control blowout preventer.”

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Green rhetoric for greenbacks = greenhouse gas

bp5Last years’ political campaign managers marketed their products with the environmental green brand standard in industry, including even the weapons industry. Most high profile, highly funded politicians’ images now resemble that of oil giant British Petroleum, which rebranded itself as BP, Beyond Petroleum, with the bright yellow sun on a green background logo that now identifies every BP gas station all over the world.

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