Branding and the new energy equation » Natural Gas http://www.energybranding.com Tue, 15 Jun 2010 18:47:19 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 GDF SUEZ Subsidiary Takes on New Name to Align with Parent Company http://www.energybranding.com/2009/06/gdf-suez-subsidiary-takes-on-new-name-to-align-with-parent-company/ http://www.energybranding.com/2009/06/gdf-suez-subsidiary-takes-on-new-name-to-align-with-parent-company/#comments Mon, 22 Jun 2009 15:53:05 +0000 admin http://www.energybranding.com/?p=21 HOUSTON–(BUSINESS WIRE)–SUEZ Energy Resources NA, the retail energy business of GDF SUEZ Energy North America, has changed its name to GDF SUEZ Energy Resources NA. The name change reflects the July 2008 merger of its parent company SUEZ continue reading Related posts:
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]]> HOUSTON–(BUSINESS WIRE)–SUEZ Energy Resources NA, the retail energy business of GDF SUEZ Energy North America, has changed its name to GDF SUEZ Energy Resources NA. The name change reflects the July 2008 merger of its parent company SUEZ with Gaz de France. The name change will not affect company operations, but the retail business will integrate branding and marketing strategies to reflect the new GDF SUEZ brand.

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]]> http://www.energybranding.com/2009/06/gdf-suez-subsidiary-takes-on-new-name-to-align-with-parent-company/feed/ 0 GE Oil & Gas consolidates brands http://www.energybranding.com/2009/06/ge-oil-gas-consolidates-brands/ http://www.energybranding.com/2009/06/ge-oil-gas-consolidates-brands/#comments Mon, 01 Jun 2009 19:10:43 +0000 admin http://www.energybranding.com/?p=6 GE Oil & Gas has decided to streamline parts of its operation, which means the end of the brand names of three Houston-based companies that the petroleum services company acquired over the last several years.

The move continue reading No related posts.]]> GE Oil & Gas has decided to streamline parts of its operation, which means the end of the brand names of three Houston-based companies that the petroleum services company acquired over the last several years.

The move affects VetcoGray Inc., Hydril Pressure Control and PII, which will cease to exist as independently named companies. The brands will be shifted to the product names. For example, GE Oil & Gas will now sell a “VetcoGray fullbore subsea wellhead system,” or a “Hydril pressure control blowout preventer.”

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