As the solar industry matures, the importance of building a strong brand built on a compelling and differentiating value proposition becomes vital to success. Participants in this session will learn from a brand expert about the value of branding as it relates to the solar industry, what a brand is and why it is more than just PR, and how to brand your company successfully.

More details at: http://s36.a2zinc.net/clients/sepa/sepa2009/public/SpeakerDetails.aspx?FromPage=SpeakerList.aspx&ContactID=2578&IndexInList=18&SortMenu=103005

HOUSTON–(BUSINESS WIRE)–SUEZ Energy Resources NA, the retail energy business of GDF SUEZ Energy North America, has changed its name to GDF SUEZ Energy Resources NA. The name change reflects the July 2008 merger of its parent company SUEZ with Gaz de France. The name change will not affect company operations, but the retail business will integrate branding and marketing strategies to reflect the new GDF SUEZ brand.

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GE Oil & Gas has decided to streamline parts of its operation, which means the end of the brand names of three Houston-based companies that the petroleum services company acquired over the last several years.

The move affects VetcoGray Inc., Hydril Pressure Control and PII, which will cease to exist as independently named companies. The brands will be shifted to the product names. For example, GE Oil & Gas will now sell a “VetcoGray fullbore subsea wellhead system,” or a “Hydril pressure control blowout preventer.”

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Last years’ political campaign managers marketed their products with the environmental green brand standard in industry, including even the weapons industry. Most high profile, highly funded politicians’ images now resemble that of oil giant British Petroleum, which rebranded itself as BP, Beyond Petroleum, with the bright yellow sun on a green background logo that now identifies every BP gas station all over the world.

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