For such a small company, Nanosolar has done a remarkable job of building its brand since its founding in 2002. Much of the credit has to go to CEO Martin Roscheisen for evangelizing the company and its technology with a lot of noise. Time magazine went so far as nominating Nansolar’s technology one of the top 50 best inventions of 2008.  The question has always been:  is there any substance behind the noise?

Read the related NY Times article at:

“Since its founding in 2002, Nanosolar has raised a lot of money – half a billion dollars to date – and made a lot of noise about upending the solar industry..” (read more) – Sept 9, 2009 – NY Times

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Tags: Brand Strategy, branding, marketing, Marketing Strategy, Martin Roscheisen, nanosolar, Solar, solar industry

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