For such a small company, Nanosolar has done a remarkable job of building its brand since its founding in 2002. Much of the credit has to go to CEO Martin Roscheisen for evangelizing the company and its technology with a lot of noise. Time magazine went so far as nominating Nansolar’s technology one of the top 50 best inventions of 2008.  The question has always been:  is there any substance behind the noise?

Read the related NY Times article at:

“Since its founding in 2002, Nanosolar has raised a lot of money – half a billion dollars to date – and made a lot of noise about upending the solar industry..” (read more) – Sept 9, 2009 – NY Times

Related posts:

1. Alan to speak on Building Brand Recognition at Solar Power International’09
2. The next phase for solar
3. The Great Solar Bazaar
4. Building Brand Recognition from Solar Power Conference

Tags: Brand Strategy, branding, marketing, Marketing Strategy, Martin Roscheisen, nanosolar, Solar, solar industry

This entry was posted on Wednesday, September 9th, 2009 at 4:51 pm and is filed under Solar, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.