As the solar industry matures, the importance of building a strong brand built on a compelling and differentiating value proposition becomes vital to success. Participants in this session will learn from a brand expert about the value of branding as it relates to the solar industry, what a brand is and why it is more than just PR, and how to brand your company successfully.

More details at: http://s36.a2zinc.net/clients/sepa/sepa2009/public/SpeakerDetails.aspx?FromPage=SpeakerList.aspx&ContactID=2578&IndexInList=18&SortMenu=103005

For such a small company, Nanosolar has done a remarkable job of building its brand since its founding in 2002. Much of the credit has to go to CEO Martin Roscheisen for evangelizing the company and its technology with a lot of noise. Time magazine went so far as nominating Nansolar’s technology one of the top 50 best inventions of 2008.  The question has always been:  is there any substance behind the noise?

Read the related NY Times article at:

“Since its founding in 2002, Nanosolar has raised a lot of money – half a billion dollars to date – and made a lot of noise about upending the solar industry..” (read more) – Sept 9, 2009 – NY Times

As every energy utility executive knows only too well, electric power is only appreciated when it isn’t there.  If the lights go out at home it’s irritating. We make do until power is restored and then we don’t give it another thought, until the bill arrives.

Have you ever thought about what would life be like if we lost electric power completely; not just in your street block, but across the country? Just over six years ago we had a frightening glimpse.

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