GDF SUEZ Subsidiary Takes on New Name to Align with Parent Company
HOUSTON–(BUSINESS WIRE)–SUEZ Energy Resources NA, the retail energy business of GDF SUEZ Energy North America, has changed its name to GDF SUEZ Energy Resources NA. The name change reflects the July 2008 merger of its parent company SUEZ with Gaz de France. The name change will not affect company operations, but the retail business will integrate branding and marketing strategies to reflect the new GDF SUEZ brand.
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Tags: brand architecture, consolodating brands, energy brandings, gdfsuez, naming
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