by Alan Brew, originally posted on Namedroppings

“Yes, we are an oil company. But right now we are also providing natural gas, solar, hydrogen, geothermal. Because we live on this planet, continue reading

In the introverted world of solar, differentiation amounts to little more incremental increases in panel efficiency and then shouting louder to be heard above crowd.

“We don’t need branding” is the familiar cry, “we need awareness and PR”.

It’s an continue reading

Political, social and environmental consequences of climate change have become global concerns. Renewable energy sources, such as wind and solar, would seem to have certain future as part of our national energy future. The alternative energy industry is continue reading

Walking across the floor at Solar Power International conference and expo in Anaheim, it was easy to imagine strolling through a Turkish market. But instead of the visual whirl of textiles and scent of exotic fragrances, the continue reading

I would like to thank all attendees of my speaking engagement on Building Brand Recognition at the Solar Power Conference in Anaheim earlier this week. We walked away with an array of opinions on what the future of continue reading