The next phase for solar
In the introverted world of solar, differentiation amounts to little more incremental increases in panel efficiency and then shouting louder to be heard above crowd. “We don’t need branding” is the familiar cry, “we need awareness and PR”.
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The Great Solar Bazaar
Walking across the floor at Solar Power International conference and expo in Anaheim, it was easy to imagine strolling through a Turkish market. But instead of the visual whirl of textiles and scent of exotic fragrances, the continue reading
Building Brand Recognition from Solar Power Conference
I would like to thank all attendees of my speaking engagement on Building Brand Recognition at the Solar Power Conference in Anaheim earlier this week. We walked away with an array of opinions on what the future of continue reading
The role of nuclear and renewable energy
Political, social and environmental consequences of climate change have become global concerns. Renewable energy sources, such as wind and solar, would seem to have certain future as part of our national energy future. The alternative energy industry is continue reading